Yesterday my kids, my wife and me went to the city. We where browsing trough the shops and of course we ended in the "Palladium" shoe shop.
My wife was having all list in the mind what we need this summer and I was all the time saying "we do not need anything this summer".

Ok so there we where in Palladium which is packed up with the best Florentine shoes and other world wonders and my wife came with the Von Dutch sneakers for me trying to convince me just to try them on.

She knew very well what she was doing, she was aiming on the sleeping teenager in me and it worked.
So there I was trying on Von Dutch sneakers and I was sold out immediately, I'm so weak for the superficial culture, I did not wish to take these shoes anymore of my feet, so I walked out of the shop on the clouds in my new sneakers and our shopping season was open.

Well for all these who do not know about Von Dutch or similar marks as Energie , Diesel etc except that make appealing products the marketing formula is so tearily good thought true, the receipt is to present the product as part of culture worn by avant-garde with authentic lifestyle and philosophy, faux, faux, faux, but it works at least by me. Lets take example of the Von Dutch as they explain in this quote below from their website.

"As Owner/CEO of Von Dutch Originals, Tonny Sorensen is a true visionary. Sorensen’s unique approach to marketing has redefined the art of product placement for media, celebrities, movies and magazines. Under Sorensen’s leadership, Von Dutch Originals has become a leading American fashion label with a rock-and-roll attitude rooted in “Kustom Kulture.”

After investing in the company in 2000, Sorensen rapidly grew the business. The company now creates t-shirts, hats, accessories and more for its lines of men and women’s products. In addition, Von Dutch Originals has successfully crossed over into a variety of other product offerings by licensing the Von Dutch name to a line of children’s wear, footwear, a jewelry line, a “kustom” motorcycle company, and even a die-cast miniatures toy line.

Sorensen’s goal is to make Von Dutch Originals the premiere lifestyle brand, so more licensing opportunities are a certainty in the near future. Sorensen stresses authenticity to the Kustom Kulture tradition. This high-octane lifestyle embodies a gritty creativity, hip nostalgia and a reverence for the road. Kustom Kulture is an artistic celebration and exploration of America’s car and motorcycle underground that was popularized in 1950s-60s."

Von Dutch website

Check the Von Dutch on the Amazon.com

Image my sneakers